The journey began with Guido Bertozzi, who transformed an intuition into poetry. The first Erbario Toscano potpourri evoked the Renaissance tradition of Florentine noblewomen, who carried rare mixtures of flowers, fruit, and spices in their silk pouches. A chromatic and aromatic triumph capable of infusing grace into every space, leaving it delicately perfumed.

The brand's wellness vocation became tangible with the introduction of handmade solid soaps, crafted from pure vegetable oils and aromatic herbs enriched with scented essences. The first fragrances — lavender, chocolate, vanilla, and sweet almond — inaugurated a daily ritual of beauty, where nature gently caresses the skin.

The baton passed to Guido’s son, Egisto — visionary and passionate. With innate sensitivity and a creative spirit, he redefined the maison’s codes, opening a new chapter that combined family roots with innovation. Thus, a new Tuscan lifestyle was born — authentic and international.

Cuore di Pepe Nerowas born — the brand’s signature fragrance. A magnetic, intense eau de parfum that exudes strength and elegance through the quintessential spice. An olfactory signature that seduces, captivates, and is instantly recognizable.

With La Via del Profumo, Erbario Toscano launched a collection of twelve artistic eau de parfums. Each fragrance is a story, a landscape, a moment crystallized under the Tuscan sun. An invitation to travel slowly, savoring the mystery of the ingredients and the magic of their alchemy.